PrincessCruisesandMoonrockEngageGenZ&GenAwithImmersiveMinecraftExperience
By integrating branded assets and creating a custom puzzle game in Minecraft, the campaign achieved over 551 million immersions, solidifying Princess Cruises' brand presence among younger travelers.
In a groundbreaking campaign aimed at Gen Z and Gen A, Princess Cruises partnered with Moonrock to create an immersive experience within Minecraft, designed to showcase the MedallionNet Max Wi-Fi. The initiative featured a custom-built puzzle game that re-created iconic Princess Cruises locations, blending engaging content with seamless brand integration.
The campaign's success was driven by the participation of 32 influencers, who competed in a high-stakes, team-based challenge. This event not only generated significant social media buzz but also demonstrated the power of innovative marketing strategies in reaching younger audiences.
The three-hour livestream amassed over 1.65 million unique viewers and maintained an average concurrent viewership of 8,386, underscoring the campaign's widespread appeal. With 551 million total immersions, the initiative delivered a strong return on investment, establishing Princess Cruises as a forward-thinking, tech-savvy brand.
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