MountainDewandMoonrockTeamUptoDominatetheMinecraftArena
By blending a thrilling tournament experience with branded game assets, the Mountain Dew campaign achieved over 3.4 million in-game impressions, promoting Mountain Dew products through influencer engagement and custom gameplay.
In an innovative campaign aimed at boosting Mountain Dew's presence in the gaming community, Moonrock designed a custom Minecraft tournament featuring a mega variation of the popular King of the Hill gamemode. This high-energy event was packed with Mountain Dew-themed power-ups, exclusive in-game models, and unique gameplay mechanics that engaged both players and viewers.
The tournament's objective was to promote Mountain Dew's "Call of the Mountain" campaign and create direct engagement with its audience through giveaways led by influencers. Participants competed in an intense, custom-tailored Minecraft arena, where Mountain Dew branding was strategically integrated to maintain high visibility throughout the event.
The campaign's impact was significantly amplified by 10 influencers, 9 of whom streamed the event live to thousands of viewers. This extensive influencer participation, combined with the game's custom features, drove 3.4 million+ in-game branded impressions, keeping Mountain Dew top-of-mind among the tournament's participants and the larger Minecraft community.
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