BombPopandMoonrockSetNewBenchmarksforPlayerInteractionandBrandVisibility
By integrating branded assets and launching interactive features within a Bayside High School, the Bomb Pop campaign surpassed previous benchmarks, delivering over 1.41 million brand immersions and engaging nearly 1 million players with memorable in-game experiences.
In collaboration with Moonrock, Bomb Pop aimed to increase brand visibility by engaging a broad audience of Roblox players through creative and fun in-game interactions. The activation featured unique gameplay elements, including Bomb Pop-themed rewards, vehicles, and social features. Players could earn virtual Bomb Pop by participating in exciting activities, solidifying the brand's place in the minds of younger consumers.
This campaign set out to beat the metrics of last year's activation, and it succeeded across multiple key performance indicators. Bomb Pop Eaten: 1.41 million players consumed virtual Bomb Pop, far exceeding last year's expectations and highlighting how in-game mechanics can drive brand awareness. Unique Players: Almost 2 million unique players engaged with the game, making this one of the most successful branded events on the platform. The average play time of 18:43 surpassed industry benchmarks, ensuring a lasting impression of the Bomb Pop brand.
Moonrock's activation strategy for Bomb Pop included several innovative elements: Immersive In-Game Branding, Dynamic Features and Incentives, and Strong Player Retention. By focusing on interactive elements and creating memorable branded moments, the campaign solidified Bomb Pop' place as a fun, exciting brand in the gaming space.
