MoonrockandSamsungbringaSummerofGamestoSanDiegoComic-Con
Beginning with our standout SDCC activation that achieved 60,000 visits, our ongoing multi-city tour has established Samsung Galaxy as a premier gaming device across major cultural events, reaching over 200,000 attendees and generating 14M+ views per activation.
Samsung partnered with us to position Galaxy as a premier mobile gaming device through a nationwide tour of co-branded experiences at high-impact cultural moments. The strategy began at San Diego Comic-Con 2024, where we created a bespoke outdoor event at the Interactive Zone at Petco Park. Knowing the challenges of securing show floor space, we built this official SDCC extension featuring Zynga's Game of Thrones Legends as our exclusive IP partner, creating a heavily themed environment that perfectly timed with the game's first-day launch.
Following SDCC's success, which saw 60,000 visits and 44M+ in earned media reach, we expanded the program to include PAX West, Orlando Megacon, San Francisco Fan Expo, New York Comic Con, and Los Angeles Comic Con. Each activation featured fully co-branded booth experiences with exclusive Galaxy gaming gear and partnerships with popular titles like Zenless Zone Zero, PUBG Mobile, and Call of Duty Mobile. Our data collection efforts exceeded goals by 400%, providing Samsung with valuable insights on brand sentiment and purchase intent.
The nationwide tour was amplified through geo-fenced social strategies across TikTok and Twitter, targeting gamers in real-time with content tailored to their favorite titles. Most recently, we capitalized on Super Bowl LIX buzz with a New York #GalaxyExperience, merging football-themed PUBG creative with conversational targeting. The campaign's impact spans over 200,000 visitors across all events, 14M+ content views per activation, and 8%+ CTRs on paid social—establishing a scalable framework that continues to evolve into 2025.
