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With a goal of bringing more viewership and attention to women in competitive gaming, The Milk Cup reached over 1.75 million views during Summer online events and over 2.3 million views during the LAN finals at L.A. Comic Con. Multiple participants also received sponsorships from esports organizations due to the exposure granted from The Milk Cup. This event series was not only for women competitors but also led by a predominantly woman team in all aspects of production and tournament management.

The Milk Cup summer series is being followed by a winter series during November and December 2024. This is a continuation of the efforts from all parties involved to improve the equity of women in gaming.