FromTheBeginningtoNow,ContinuingtoGrowtheFortniteAudienceGloballyThroughPaidMedia

It all started with our team launching Paragon, the predecessor to Fortnite, in 2017. Since then, we've played a pivotal role in turning Fortnite into a global cultural phenomenon. Through close collaboration with Epic Games, we've strategically leveraged paid media to amplify brand awareness, drive player acquisition, and enhance retention at scale.

Epic Games has consistently challenged us to reconnect with lapsed fans and attract new audiences through multichannel paid media campaigns. Notably, our efforts drove massive success during the Fortnite Chapter 2 Remix/Fortnite Festival Season 6, achieving a landmark 14.3M concurrent players. Our media strategy strategically targeted diverse audience segments, maximizing reach and delivering industry-leading engagement rates.

In December 2024, we successfully launched Fortnite OG and Fortnite Ballistic. Fortnite OG leveraged nostalgia-driven targeting strategies across social and video platforms. Fortnite Ballistic targeted FPS gamers, dramatically expanding the audience and delivering superior cost efficiency. These campaigns set the stage for Fortnite Chapter 6, where we maintained aggressive media optimization, driving measurable growth in player retention and acquisition.