SupportingtheEntireRocketLeagueEcosystem
Our seven-year partnership with Rocket League transformed the title into a global esports mainstay, growing the community to 94M+ active players, driving 12x increased viewership, and reducing acquisition costs by 3x.
From the unforgettable "Radical Summer" campaign, complete with a Stranger Things crossover and a fan-fueled takeover of San Diego Comic-Con, to leading the charge on Rocket League's social growth, we played a pivotal role in expanding the growth of the brand. Over time, the game's Instagram and TikTok presence soared to 2.5M+ followers.
As the official marketing partner for the Rocket League Championship Series, we elevated the game's competitive presence with tailor-made, global paid media strategies. Season after season, we crafted custom tune-in content optimized for each social platform to ensure fans never missed a match. In 2021, this approach led to RLCS viewership skyrocketing to 12x to its benchmark for its most-watched season ever.
We facilitated standout partnerships with Ford, the NFL, MGM Studios, and Grimes, supporting one-of-a-kind co-branded events that blended entertainment, lifestyle, and esports. Each campaign was amplified across paid social, console media, and event activations, delivering reach and engagement. With over 94M+ active worldwide players, a 3x drop in cost per acquisition, and 5x growth in Twitch followers, our seven-year partnership with Rocket League has helped transform the title into a global esports mainstay.