MaximizingLEGOFortnite'sGlobalInfluence
By combining precision-targeted paid media with authentic UGC partnerships across multiple platforms, we delivered 5x more efficient cost-per-lifted-user, 3x improvement in ad recall, and a 70% increase in intent compared to industry benchmarks.
In December 2024, Epic Games partnered with LEGO to introduce LEGO Brick Life, an immersive new Fortnite mode, and refresh the popular LEGO Fortnite mode with LEGO Fortnite Odyssey. We strategically combined precision-targeted paid media campaigns with UGC partnerships across YouTube, TikTok, Instagram, and Snapchat.
Influencer-driven content on TikTok's Spark Ads and Snapchat's Star ads notably outperformed traditional media placements and branded creatives, highlighting the powerful impact of genuine influencer narratives in engaging audiences.
Brand lift studies confirmed the campaign's exceptional global performance, delivering a 5x more efficient cost-per-lifted-user, 3x improvement in ad recall, and a more than 70% increase in intent compared to industry benchmarks. Our integrated approach, blending targeted paid media and compelling influencer content, successfully elevated global brand awareness and audience engagement, setting a solid foundation for continued growth in future initiatives.
