Moonrock has been named by Fast Company one of the World's Most Innovative Companies of 2026, ranking 8th globally in PR and Brand Strategies, and the only gaming-focused agency on the list. We built this company at the intersection of gaming IP, live events, retail, and culture. To see that work recognized alongside partners like Walmart and Samsung Electronics, who also made this year's list, means a lot. Proud to be among them.
You Don't Buy Attention Here. You Earn It.
Named one of Fast Company's Most Innovative Companies of 2026 and Inc. 5000's #1 in Advertising & Marketing. We help brands earn their place in modern fandom.
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Moonrock is heading to GDC Festival of Gaming 2026 in San Francisco, March 9-13. Our own John Benyamine, John Gaudiosi, Annabell Liao, Scott Nellessen, and Christopher Buffa will be on the ground at Moscone Center all week, meeting with brands, developers, and partners looking to authentically connect with gaming audiences.
Happy Lunar New Year from the entire Moonrock team! As we welcome the Year of the Horse, we're inspired by what this symbol represents: strength, energy, and the drive to charge forward. 2025 was a transformative year for our team, our partners, and the communities we serve. We're heading into this new year with bold ambitions and an unwavering commitment to building authentic connections between brands and gaming audiences worldwide.
We're thrilled to welcome Christopher Buffa to Moonrock as our new Business Development Manager. Chris brings more than two decades of experience spanning gaming journalism, editorial leadership, and business development across some of the industry's most recognized names, including ReKTGlobal (now Napster), Penguin Random House, Vidsy, and Depositphotos.
Services
Integrated Campaigns Nebula
When your UGC drives event attendance, your event drives retail, and your media amplifies it all—that's when the magic happens. Let us orchestrate a campaign that connects every dot.
- Events
- UGC
- Content Marketing
- Growth Marketing
- Media
General Consultation
Strategic guidance for connecting with your audiences
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IRL activations at LVLUP Expo, Momocon, Twitchcon, and more
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Audience acquisition and community building
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In-game experiences on Fortnite, Roblox, Minecraft and more
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Editorial-driven gaming coverage through Restart.run
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Precision campaigns that reach gamers where they are
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Latest Lookbook
Finding Intersections
On the vanguard of experiential marketing, Moonrock pioneers the fusion of non-endemic brands with gaming experiences. Our Q4 2024 lookbook highlights how we have successfully bridged the gap between traditional consumer brands and the digital world of gaming. With innovative strategies and immersive experiences, we have enabled our partners to engage with valuable new audiences in meaningful ways.
Team Highlight
Scott Nellessen
Scott Nellessen leads growth marketing at Moonrock, advising brands on paid media, GTM strategy, and revenue acceleration across gaming, entertainment, sports, and tech. His career spans marketing operations leadership and consulting in high-stakes categories, where he built scalable performance frameworks and negotiated complex partnerships. His category fluency and operational discipline strengthen pipeline quality and deal velocity, helping the team land and scale blue-chip programs.
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Whether you're looking to launch an in-game experience, activate at a convention, or just figure out how to reach your audience, we're here.






































