Turning data into rocket fuel.
igniting paid media strategies that scale brands.
We'reHereforMediaExecution
Your Brand
Moonrock MEP
Tools
Paid search, Paid social, Web3 and Gaming Integratio, Targeting and Segmentation, Ad Serving Analytics
People
Media Directors, Account Managers, Paid Media Specialists, Campaign Analysts, Ad Operations, Analytics Specialists
Processes
Strategy, Research, Execution, Analytics, Optimization, Reporting
Both can be true: Your team is incredibly talented, but they're stretched thin managing planning and media execution, leaving less room for strategic thinking. How do you find an execution partner who seamlessly integrates as part of your team?
Moonrock is your comprehensive partner for creating, executing, and optimizing media campaigns.
Analytics and ad platforms are everywhere, but what's missing is a partner who lives and breathes each platform, thrives on best practices, and brings fresh creative ideas, clear direction, and seamless execution to your team.
The Current Situation
Right now, there are two ways for brands and agencies to execute digital media campaigns.
Vendors
Utilizing vendors is one way to execute media campaign strategies, often seen as a cost-effective approach to digital media investment. However, this method typically includes minimal to no service.
You still need a team to set up tracking, traffic ads, interpret analytics, and deliver reporting. Vendors usually focus on their own technology, not your overall business objectives.
Most companies end up using multiple vendors, which becomes expensive and time-consuming to manage. If campaign performance and quality aren't priorities, the vendor method might suffice. However, this often leads to unhappy media teams and dissatisfied clients.
Pros
- Potentially cost-effective
Cons
- Lack of control
- Cross-platform limitations
- Implement multiple vendors across multiple channels is time consuming, and adequate vetting can cause delays in campaign flight periods
In-House
Planning and buying in-house media has traditionally been a strength for agencies. However, modern media campaign execution now demands increased resources—experienced staff, time, and larger budgets—as technology becomes more complex and costs rise.
The effectiveness of in-house buying hinges on large teams with specialized skills. Consequently, agency commissions are shrinking, even as resource costs climb. Unlike a decade ago, there's little room for mistakes; a misstep can lead to a drained budget and mediocre results.
While in-house execution can ensure quality, today's rising labor costs and demands can make this method unprofitable. We're here to offer a better way.
Pros
- Potentially high-quality
- More control
Cons
- Expensive due to recruiting, training, and retention of team
- Cash flow risk due to media purchases
- Can distract from high-value money-making activities that grow the agency
- Lack of purchasing scale for all but the biggest agencies
Moonrock's Solution:
360 Focused Media Execution Partnerships
An MEP combines the best of in-house buying strategies and vendor services. With Moonrock, you gain access to world-class tools and technologies, along with a dedicated digital media team to plan, launch, analyze, optimize, and report on your campaigns. Best of all, you maintain the level of control that suits you and your team.
You can expect to pay a media execution partner similarly to an agency fee or pass-through cost. The result is a more focused, strategic media execution with reduced staffing costs, limited financial risks, and ultimately, a more successful digital media campaign!