Finding Intersections
A Moonrock Lookbook // q4 2024
Crafting the Future of Gaming: Path of Exile 2 and Arena Breakout Infinite
Moonrock's expertise in creating immersive gaming experiences was on full display at PAX West and TwitchCon, where we collaborated with Tencent to bring their upcoming titles, Path of Exile 2 and Arena Breakout Infinite, to eager audiences. These events were not just about showcasing games; they were about creating an environment where gamers could truly immerse themselves in the worlds of these next-generation titles.
At PAX West, the Path of Exile 2 booth was a standout attraction, featuring thematic elements that transported attendees into the dark and mysterious land of Wraeclast. Similarly, the Arena Breakout Infinite booth at TwitchCon offered a military-themed experience complete with free play and influencer tournaments, drawing in fans and influencers alike.
Community and Connection: UGC Activations on Roblox
User-generated content (UGC) is a powerful tool for fostering community and brand engagement, and Moonrock has harnessed this potential through our activations on Roblox. By partnering with brands like Bomb Pop and Bloxtopia, we have created vibrant, interactive environments that invite players to explore, create, and connect.
The Camp Bomb Pop event, for instance, allowed players to experience the joy of summer through a virtual camp filled with branded items and activities. Similarly, Bloxtopia offered a sprawling world for players to roleplay and engage with the brand in a meaningful way.
Strategic Insights: John Gaudiosi at XTracks
“Brands and IP owners should be looking at Roblox as a social media platform that targets Gen Z and Gen A audiences through interactive experiences.”
- John Gaudiosi, Founder, President
At the Xtracks Executive Licensing Summit, Moonrock President John Gaudiosi delivered a compelling panel on the transformative potential of platforms like Roblox for brands and IP owners. His presentation, titled 'Gaming or Shopping? Turning Digital Rewards into Physical Goods in Roblox and Beyond,' explored the opportunities for brands to engage with Gen Z and Gen A audiences through interactive digital experiences.
John's insights underscored the evolving nature of digital engagement, highlighting how platforms like Roblox are becoming powerful tools for brands to build communities and drive both virtual and real-world revenue.