Finding Intersections
A Moonrock Lookbook // q4 2024
Immersive Consumer Experiences: Samsung Galaxy of Games Tour
The Samsung Galaxy of Games tour, a visionary collaboration between TMSW and Moonrock, redefined consumer engagement by bringing Samsung's latest Galaxy products directly to fans at iconic conventions across the United States. Starting with San Diego Comic-Con and continuing through major events like PAX West and LA Comic Con, this tour was a masterclass in creating immersive brand experiences that captivate and engage audiences.
Each stop on the tour featured a stunning installation that was impossible to ignore, drawing in con-goers with its vibrant displays and interactive elements. Visitors were treated to hands-on experiences with Samsung's cutting-edge technology, transforming each convention into a playground of innovation and excitement.
A Galaxy of Games
At San Diego Comic-Con and Los Angeles Comic Con
Crafting the Future of Gaming: Path of Exile 2 and Arena Breakout Infinite
Moonrock's expertise in creating immersive gaming experiences was on full display at PAX West and TwitchCon, where we collaborated with Tencent to bring their upcoming titles, Path of Exile 2 and Arena Breakout Infinite, to eager audiences. These events were not just about showcasing games; they were about creating an environment where gamers could truly immerse themselves in the worlds of these next-generation titles.
At PAX West, the Path of Exile 2 booth was a standout attraction, featuring thematic elements that transported attendees into the dark and mysterious land of Wraeclast. Similarly, the Arena Breakout Infinite booth at TwitchCon offered a military-themed experience complete with free play and influencer tournaments, drawing in fans and influencers alike.
