q4 2024 // Finding Intersections
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Finding Intersections

A Moonrock Lookbook // q4 2024

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Empowering Women in Esports

Moonrock's commitment to diversity and inclusion in the gaming industry is exemplified by our role in organizing The Milk Cup, the largest women-only Fortnite tournament in history. This groundbreaking event was not just about competition; it was about creating a platform for women gamers to showcase their skills and challenge the status quo in professional gaming.

Empowering Women in Esports - 2

By bringing in partners like Raidiant and eFuse, Moonrock ensured that every aspect of The Milk Cup was designed to empower and uplift women in gaming. From the all-woman production team to the inclusive event broadcasts, The Milk Cup was a celebration of female talent and a step towards closing the gender gap in esports.

1.75m+Total Unique Viewers Across All Milk Cup Qualifiers
sparks
$250kTotal Prize Pool for The Milk Cup Tournament
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Samsung

Immersive Consumer Experiences: Samsung Galaxy of Games Tour

The Samsung Galaxy of Games tour, a visionary collaboration between TMSW and Moonrock, redefined consumer engagement by bringing Samsung's latest Galaxy products directly to fans at iconic conventions across the United States. Starting with San Diego Comic-Con and continuing through major events like PAX West and LA Comic Con, this tour was a masterclass in creating immersive brand experiences that captivate and engage audiences.

Immersive Consumer Experiences: Samsung Galaxy of Games Tour - 2

Each stop on the tour featured a stunning installation that was impossible to ignore, drawing in con-goers with its vibrant displays and interactive elements. Visitors were treated to hands-on experiences with Samsung's cutting-edge technology, transforming each convention into a playground of innovation and excitement.

100k+Total Attendees Engaged Across Samsung Galaxy of Games Tour
5Major Conventions Visited During Tour
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Samsung

A Galaxy of Games

At San Diego Comic-Con and Los Angeles Comic Con

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