Finding Intersections

Breaking New Waves: Non-Endemic Brands in Gaming

Walmart's Flagship Editorial Games Outlet: Restart.run

In the rapidly evolving world of gaming, Moonrock has emerged as a pivotal force in bridging the gap between non-endemic brands and the gaming community. Our collaboration with Walmart to launch Restart.run exemplifies our approach. Restart.run is not just a website; it is a foundational, dynamic platform that combines traditional games journalism with retail opportunity, allowing gamers to seamlessly transition from reading about the latest games to purchasing them directly on Walmart’s online store.

Princess Cruises: Nautical Quest

Similarly, our partnership with Princess Cruises for Nautical Quest on Minecraft represents a groundbreaking fusion of digital and real-world experiences. By crafting a custom-built digital labyrinth within Minecraft, we transformed a traditional cruise into an interactive adventure that captivated over a million unique viewers.

Ally Bank Discord Overhaul

Moonrock partnered with Ally Bank to launch a targeted Discord engagement campaign aimed at enhancing Ally's digital community presence. This activation leveraged gamified events, exclusive content drops, and community-driven activities to create a vibrant and engaged online community on Discord.

The campaign was amplified through strategic social media channels, including Twitter and Instagram, to maximize reach and engagement. This initiative not only increased Ally Bank's visibility in the digital space but also reinforced its commitment to building strong, interactive communities.

Moonrock's commitment to diversity and inclusion in the gaming industry is exemplified by our role in organizing The Milk Cup, the largest women-only Fortnite tournament in history. This groundbreaking event was not just about competition; it was about creating a platform for women gamers to showcase their skills and challenge the status quo in professional gaming.

By bringing in partners like Raidiant and eFuse, Moonrock ensured that every aspect of The Milk Cup was designed to empower and uplift women in gaming. From the all-woman production team to the inclusive event broadcasts, The Milk Cup was a celebration of female talent and a step towards closing the gender gap in esports.

Immersive Consumer Experiences: Samsung Galaxy of Games Tour

The Samsung Galaxy of Games tour, a visionary collaboration between TMSW and Moonrock, redefined consumer engagement by bringing Samsung's latest Galaxy products directly to fans at iconic conventions across the United States. Starting with San Diego Comic-Con and continuing through major events like PAX West and LA Comic Con, this tour was a masterclass in creating immersive brand experiences that captivate and engage audiences.

Each stop on the tour featured a stunning installation that was impossible to ignore, drawing in con-goers with its vibrant displays and interactive elements. Visitors were treated to hands-on experiences with Samsung's cutting-edge technology, transforming each convention into a playground of innovation and excitement.