Finding Intersections

On the vanguard of experiential marketing, Moonrock pioneers the fusion of non-endemic brands with gaming experiences. Our Q4 2024 lookbook highlights how we have successfully bridged the gap between traditional consumer brands and the digital world of gaming. With innovative strategies and immersive experiences, we have enabled our partners to engage with valuable new audiences in meaningful ways.

From launching Restart.run with Walmart to creating the largest women-only Fortnite tournament with GALE and MilkPEP, our initiatives demonstrate the power of strategic brand partnerships in gaming. This lookbook showcases how Moonrock's unique approach not only enhances brand visibility but also fosters community engagement and loyalty among diverse audiences.

A word from Moonrock CEO, John Benyamine

Moonrock, as we know it today, didn't exist eighteen months ago. John Gaudiosi and I set out to leverage our past experiences to build a new game-focused agency that truly resonates with gamers through cutting-edge strategies. We've stayed ahead in a constantly evolving market by diving into UGC like Roblox and Fortnite, finding fun and innovative connections between digital and physical realms, and expanding our content marketing and event presence. We’ve built up a world class team of experts, from development to media, content to events, and I couldn’t be prouder of everyone at Moonrock.

Our journey wouldn't be possible without our incredible relationships. GALE is a great partner, our oldest, and they’ve helped us connect with major names like H&R Block, Wells Ice Cream, and MilkPEP. Collaborating with Walmart and their awesome in-house teams has allowed us to bring daily video game content to life through our new brand, Restart. Our partnership with Samsung, through the fantastic team at TMS, has been transformative, culminating in six events to wrap up our inaugural year together. We're also proud to serve as the agency of record for Rocket League and Epic Games. And not to forget, we've achieved amazing things with companies like Tencent, Princess Cruises, Ally Bank, and many more in just the last few months.

As we enter the early days of an important Q4, we're taking a moment to reflect on our most recent achievements in both digital and live arenas. When we committed to Moonrock eighteen months ago, we were venturing into uncharted territory. Today, we're proud of the strides we've made and want to highlight some of our work with our first lookbook.