Finding Intersections

Community and Connection: UGC Activations on Roblox

User-generated content (UGC) is a powerful tool for fostering community and brand engagement, and Moonrock has harnessed this potential through our activations on Roblox. By partnering with brands like Bomb Pop and Bloxtopia, we have created vibrant, interactive environments that invite players to explore, create, and connect.

The Camp Bomb Pop event, for instance, allowed players to experience the joy of summer through a virtual camp filled with branded items and activities. Similarly, Bloxtopia offered a sprawling world for players to roleplay and engage with the brand in a meaningful way.

At the Xtracks Executive Licensing Summit, Moonrock President John Gaudiosi delivered a compelling panel on the transformative potential of platforms like Roblox for brands and IP owners. His presentation, titled 'Gaming or Shopping? Turning Digital Rewards into Physical Goods in Roblox and Beyond,' explored the opportunities for brands to engage with Gen Z and Gen A audiences through interactive digital experiences.

John's insights underscored the evolving nature of digital engagement, highlighting how platforms like Roblox are becoming powerful tools for brands to build communities and drive both virtual and real-world revenue.

As we wrap up, we hope this inaugural lookbook serves as a testament to Moonrock's innovative approach in the world of experiential marketing. By seamlessly integrating brands into the gaming ecosystem, we have not only enhanced their public visibility but also fostered deeper connections with diverse audiences.

Our strategic initiatives, from empowering women in esports to crafting immersive experiences at major conventions, underscore the effectiveness of how we uniquely approach marketing. Our successes this year have been truly validating. With creativity and precision, our efforts can meaningfully impact brand engagement and drive substantial growth for our world-class partners.